March 5, 2009- Dubai, UAE: SAMSUNG Electronics, the global leader in consumer electronics and advanced technology solutions, maintained the lead in the Global TV market riding on strong demand for its TV, LCD TV, and FPTV product despite economic recession around the globe. According to the DisplaySearch, SAMSUNG recorded sales of 10.2 million units of TV with revenue of USD 6.73 Billion in the Q4 2008, giving it a market share of 17.7% and 22.0% respectively. This performance consolidated SAMSUNGs number one position in the world market, who consequently recorded the most units sold for the last 10 quarters and has lead in revenue for the last 12 quarters. Statistics showed that SAMSUNG achieved top revenue in the United Arab of Emirates with a 27% market share. SAMSUNG ranked top in Q4 sales revenue share with 22% followed by Sony (14.5%), LG Electronics (11.5%), Panasonic (8.7%) and Sharp (7.6%) and Philips (8.8%). Unit share in the total TV market during Q4 was also led by SAMSUNG with 17.7% followed by LG 13.4%, Sony with 9.2%, Panasonic with 6.8%, and Sharp with 5.5%. Riding momentum from strong demand for LCD TV and FPTV product, the company also achieved number one position in total market share for LCD TV with 19.7% units and 22.7% revenue, additionally FPTV with 20.3% units and 23.1% revenue. In the Middle East and Africa, SAMSUNG enjoys a stronger position and continues this leadership trend by maintaining Triple Crown in the 4Q sales revenue for TV, FPTV and LCD TV with 32%, 38.8% and 40% market share respectively. The company also remained no. 1 position in market share, by volume of 37% in LCD TV and 36.3% in FPTV. Meanwhile, SAMSUNG was the only company that increased its revenue share from the previous year up to 31% among the top four players in the Middle East and Africa market, thanks to the strong growth in the LCD TV market. SAMSUNG ranked top in the total LCD TV market in Q4 with 36% of unit share (10th in a row) and 31% of revenue share (12th in a row). “Despite the challenging market conditions created by global economic uncertainties, sales of SAMSUNG TV’s, particularly LCD sets have continued to show good growth in the Middle East and Africa. This increasing demand reflects consumer preference for SAMSUNGs high quality and innovative product in the region. SAMSUNG will look to gain further consumer trust with the launch of its 2009 TV range, highlights include ultra slim LED LCD TVs incorporating the latest backlighting technology that are setting new bench marks in picture quality around the globe.” said Mr Kyungtae Bae, the president of SAMSUNG Middle East & Africa Headquarters.
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